Drought-tolerant cowpea has become an attractive crop among rural Zambian farmers, thanks to USAID’s Feed the Future initiative in Eastern Province. Cowpea is now more frequently used as both a food and cash crop in the Eastern Province, due to its high nutritional value for household consumption and an increase in local market demand. Africa RISING supports this development by promoting crop diversification as part of its broader agricultural technological interventions and as an integral part of conservation agriculture.